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[Service · Social content]

Your feed,
every week_

Every week we design your brand's posts, carousels and stories: new photography with your real product, design in your visual identity and copy ready to post.

PlatformsInstagram · Facebook FormatsPosts, carousels and stories IncludesCalendar, copy and editable files
The Inner Balance Instagram profile: a row of three posts forms a single image with the phrase Find your inner balance, above their earlier posts.

[The Inner Balance · grid triptych]

[Why us]

Lots of brands post whenever they remember, with photos that could belong to anyone. We build your week with your product, your tone and your visual identity_

The usual

  • Posting when there's time, with no monthly plan.
  • Stock photos that don't show your product.
  • Every post in a different style.
  • Copy with promises your product can't back up.

With Totot_

  • A monthly calendar you approve before we produce.
  • New scenes with your real packaging, no photo shoot.
  • A consistent visual identity: type, color and logo.
  • Benefits taken from your product sheets, in your audience's language.

[What we do]

From calendar
to feed_

We start from what your brand already says and turn it into new pieces every week, ready to upload.

Monthly calendar

Topics, dates, launches and products in a single view, with the copy for every piece.

Photography with your product

We generate new scenes from your product photos, with the packaging exactly as it is, within your brand guidelines.

Design in your visual identity

Your typeface, your palette and your logo on every piece, so your feed is recognizable from the thumbnail.

Copy and hashtags

Captions in Spanish, English or both, with the benefits your product can actually back up.

Special formats

Educational carousels, panoramic carousels that read as you swipe, and triptychs that form a single image on your profile.

Scheduling

If you prefer, we schedule every piece in Meta Business Suite with its copy, with no tool fees.

InstagramFacebookMeta Business SuiteIllustratorGenerative image modelsMagnific

[How we work]

Your brand first,
then the post_

Before designing, we study what you already post. That way the new content feels like yours from week one.

  1. Feed auditWeek 1We review your posts, your store and your photos, and define the visual identity: type, color, framing and tone.
  2. Sample weekWeek 1We show you a full week made with your product, so you can see the result before deciding.
  3. Monthly calendarStart of the monthTopics, dates and copy for every piece, for your sign-off.
  4. ProductionEvery weekPhotography, design and copy in your visual identity, with one round of changes per week.
  5. Delivery or schedulingEvery weekPieces ready to upload, captions and editable files, or everything scheduled in Meta Business Suite.

[Real case · The Inner Balance]

A full cycle,
step by step_

This is how we built the first week of content for The Inner Balance, a women's intimate care brand in Dubai: from their existing feed to pieces ready to post.

01

Feed audit_

We reviewed their posts and their store. What already worked stayed: mid-tone photos, serif headlines with one colored italic word, and topics on education, ingredients and life stages.

Six posts from The Inner Balance feed: flowers, product, skin and water in warm and green tones.
[Their feed before]
02

Visual identity_

We turned it into rules: the stacked logo at the top left, Lora for headlines with a single italic word, Montserrat for body copy, their palette and photography with their real product.

Proposal board with the stacked logo, the typography, the teal, amber and terracotta palette and photography examples.
[What repeats on every piece]
03

The week on the calendar_

Three posts and three stories: an educational carousel on intimate pH, two products that hadn't appeared in their feed yet, a poll, and two links to their store and their Learning Center.

Mon 27
Carousel, slide 1: Balance has a number.
3-slide carousel · intimate pH
Tue 28Story with a poll: Do you use a cleanser made for intimate skin?Story · poll
Wed 29Post: Meet our Brightening Serum.Post · serum
Thu 30Story: Your evening ritual, with a link to the store.Story · product
Fri 31Post: Dryness is common. Discomfort doesn’t have to be.Post · Lubripiu
Sat 1Story: Intimate care is just that, care.Story · Learning Center
04

Formats that stand out_

Beyond single posts: a panoramic carousel that reads as one continuous image as you swipe, with the three-step Viderage ritual, and a triptych of three posts that form a single image on the profile.

Panoramic carousel: the three Viderage products on a stone shelf joined by teal petals, with the steps Cleanse, Brighten and Firm.
[One photo, three slides]
05

Delivered ready to post_

Every piece in its exact size, the editable Illustrator file with story safe zones marked, and the caption for each post with its hashtags.

Illustrator file with the week's eight artboards, labeled by day and format.
[The editable file]
Caption · Wed 29Meet our Brightening Serum ✨ A targeted serum for the intimate area, made with niacinamide, vitamin C, tranexamic acid and azeloglycine to help clarify, brighten and even out skin tone. 💧 #theinnerbalance #viderage #intimatecare #skincareroutine

[How we charge]

A monthly plan,
at your pace_

Same process, same quality. What changes is how many pieces you get each month; scheduling is an add-on if you need it.

Monthly

Essential

Two posts and two stories a week, so you never disappear from the feed.

  • 8 posts a month
  • 8 stories a month
  • 1 educational carousel
  • Calendar and copy
Monthly · Recommended

Complete

Three posts and three stories a week, with formats that make your profile stand out.

  • 12 posts a month
  • 12 stories a month
  • 2 carousels, one panoramic
  • 1 grid triptych
Add-on

Scheduling

We schedule every piece with its caption, so all you do is watch it go live.

  • Meta Business Suite
  • Times based on your audience
  • Instagram and Facebook
  • No tool fees
Your files are yours. Along with the pieces ready to upload, you get the editable file for each one. New photography with your real product is included in both plans.

[Who it's for]

Brands with a product
and a story to tell_

It works best when there's a product to show and a story to explain: ingredients, how to use it, benefits or the life behind the brand.

Beauty and personal careHealth and wellnessConsumer brandsE-commerceHospitalityB2B and services

[FAQ]

Before we
start_

Do I need a photo shoot?

No. We start from your product photos and create new scenes in your visual identity, with your real packaging. If you already have brand photography, we use that too.

Do you post for us?

Whatever you prefer. We hand over the pieces and copy ready to post, or we add scheduling and leave everything queued in Meta Business Suite, which is free.

What language do you write in?

Your audience's: Spanish, English or both.

Do you make reels?

The plans focus on posts, carousels and stories. Short-form video is quoted separately, based on what you need.

Who owns the files?

You do. Along with the pieces ready to upload, we deliver the editable file for each one.

[Sample week]

What would
your feed look like?

Tell us about your brand and we'll show you a week of content made with your own product.

Email us at hola@totot.mx ↗