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[Service · Paid media and performance]

Ads you
can measure_

We plan, run and optimize your campaigns across social and search. The same team owns the ad, the tracking and the numbers, so every dollar you spend teaches you something.

PlatformsMeta · TikTok · Google · LinkedIn GoalSales, leads and reach IncludesCreative, tracking and reporting
How we work Get a quote ↗
Create Run Measure Learn

[Every week, another loop]

[Why us]

Usually one agency makes the ad, another one runs it, and nobody checks whether the pixel is tracking. We do all three at the same table_

The usual

  • A single creative that runs until it burns out.
  • Conversions that don't match between Meta, Google and your store.
  • Reports full of clicks and impressions that don't say how much you sold.
  • Accounts in the agency's name that you can't take with you.

With Totot_

  • New ad variants every month to test what works and scale it.
  • Tracking set up right from day one: Pixel, Conversions API and GA4.
  • A dashboard with what matters: cost per lead, cost per sale and return.
  • Accounts, audiences and history always in your name.

[What we do]

From plan
to dashboard_

We decide where, when and how much to show up, produce the ads and make sure every result gets tracked.

Media planning

Audiences, channels, calendar and budget split based on your goal: sales, leads or awareness.

Paid social

Campaigns on Meta (Facebook and Instagram), TikTok and LinkedIn: targeting, A/B tests, retargeting and scaling.

Search and video

Google Ads on Search, Performance Max and YouTube, so you show up when someone is already looking for you.

Tracking and Ad Ops

Pixel, Conversions API, GA4 and Google Tag Manager, with events that match across platforms and your store or CRM.

Ad creative

Statics, short video, motion and 3D produced in the lab. Generative image, video and text models produce dozens of versions per ad, within your brand guidelines.

Landing pages that convert

If the ad works but the page doesn't, we design and build it ourselves. Fast, measurable and ready for testing.

Meta AdsTikTok AdsGoogle AdsYouTubeLinkedIn AdsGA4Google Tag ManagerConversions APILooker Studio

[How we work]

Measure first,
spend later_

Before spending a single dollar, we make sure everything can be measured. Then we launch small, learn fast and scale what works.

  1. AuditWeek 1We review your accounts, your site and your current numbers. We tell you what's broken, what works and how much it makes sense to spend.
  2. TrackingWeeks 1–2We install or fix the Pixel, Conversions API, GA4 and events, and build the results dashboard.
  3. Plan and creativeWeek 2Audiences, channels, budget per funnel stage and the first batch of ads, with several ideas to test.
  4. Launch and learningWeeks 3–6We run the tests, switch off what doesn't work and move the budget to what does.
  5. Ongoing optimizationEvery monthWeekly tweaks, new creative every month and a results meeting with business numbers, not just clicks.

[How we charge]

Three pieces,
pick what you need_

Hire them together or separately. We quote based on your platforms, your spend and how many creatives you need each month.

One-time

Tracking setup

To get your accounts ready and measuring properly, even if someone else runs the ads.

  • Account and site audit
  • Pixel, Conversions API and GA4
  • Purchase and lead events
  • Results dashboard
Monthly

Campaign management

We run your campaigns day to day for a variable fee: a percentage of your spend that goes down as you grow, agreed in writing with no hidden charges.

  • Media plan and budget
  • Setup, testing and optimization
  • Retargeting and scaling
  • Monthly report and meeting
Monthly

Ad creative

A pack of new pieces every month, made to be tested, not just to look good.

  • Statics and carousels
  • Short video and motion
  • Generative variants for experiments
  • Formats for every platform
Your ad spend goes straight to the platforms. You pay for the ads with your own card on Meta, Google or TikTok; we only invoice our work. You see every dollar, and the accounts are always yours.

[Who it's for]

Brands that want
to know what works_

Any goal you can count works for us: online sales, appointments, quote requests, sign-ups or downloads.

E-commerceConsumer brandsReal estateHospitality and travelHealthcareB2B and services

[FAQ]

Before we
start_

Who owns the ad accounts?

You do. We work inside your Business Manager, your Google Ads account and your GA4 with partner access. If we ever stop working together, all the history, audiences and pixels stay with you.

Who pays for the media spend?

You do, directly to each platform with your card or line of credit. We only invoice our own work, so you see exactly how much was spent and where.

How much do I need to spend to get started?

It depends on the goal and the platform: each one needs a certain volume of conversions to learn. In the audit we tell you the minimum that makes sense for your case, and if running ads doesn't make sense yet, we tell you that too.

When will I see results?

The first two to four weeks are a learning phase: we test audiences and creative and let the algorithms settle. From the second month on there is enough data to optimize with confidence.

[Free audit]

Are your ads
actually working?

Send us read-only access to your accounts, and within a week we'll tell you what's tracking properly, what isn't and where your budget is going.

Email us at hola@totot.mx ↗